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June 26, 2023

Is Home Staging Worth It? A Closer Look at the Benefits

When it comes to selling or renting a home, homeowners often wonder if investing in home staging is worth it. Will the effort and more importantly the cost put into staging really make a difference in the sale price and overall selling process? In this blog article, we will explore the visual and psychological factors that influence buyers' decisions and the benefits of home staging to help you make an informed decision. 

1. Faster and More Profitable Sales

One of the primary advantages of home staging is its potential to speed up the selling process. Staged homes have been proven to attract more buyers and generate increased interest. The 2021 study of the National Association of REALTORS® Research Group revealed that staging had a positive impact on the amount buyers were willing to invest in a property. Approximately 23% of buyers' agents stated that staging increased the offered value by 1% to 5% when compared to similar unstaged homes in the market. When potential buyers walk into a well-staged home, they can envision themselves living there, which creates an emotional connection. This emotional connection often leads to faster offers and even multiple offers, giving sellers more negotiation power. Additionally, staged homes tend to sell for higher prices compared to unstaged homes, maximising your return on investment. 

2. Increased Buyer Appeal

Buying a home is often an emotional process.Buyers want to feel a connection to the property they are considering purchasing. The same report shows that around 82% of buyers' agents acknowledged that home staging significantly facilitated buyers in visualising the property as their future home. Home staging helps create an an appealing atmosphere as well as an emotional connection by setting the right ambiance and evoking positive feelings. By decluttering and utilising attractive furnishings, appealing colors and tasteful decor, staging professionals create a warm and inviting atmosphere that resonates with potential buyers, allowing them to visualise the full potential of the space. This emotional connection can lead to an increase in buyer appeal, attracting a stronger desire to purchase the home.

3. Highlighting the Home's Best Features

Every home has unique features and selling points that deserve to be highlighted. However, these features may go unnoticed without proper staging. Professional home stagers have the expertise to identify and showcase the best aspects of your home. Whether it's a beautiful fireplace, an updated kitchen, or stunning architectural details, staging draws attention to these features and creates a memorable impression on buyers. By accentuating the positive aspects of your home, staging can increase its perceived value and desirability.

4. Enhancing Online Presence

In today's digital age, most home buyers begin their search on the internet via online real estate platforms like Rightmove, Zoopla and OnTheMarket. Therefore, having high-quality photos and virtual tours of your staged home is crucial. Staging helps to create visually appealing spaces that translate well in photographs and online listings. Professionally staged and decorated homes often receive more clicks, views, and inquiries compared to unstaged homes. By enhancing your online presence, staging increases the chances of attracting serious buyers and scheduling more showings.

5. Minimising Potential Buyer Objections

When potential buyers view a home, they tend to notice any flaws or drawbacks. Staging can help minimize these objections by presenting a well-maintained and move-in ready property. By depersonalizing the space and creating a neutral environment, staging allows buyers to envision their own belongings in the home. Additionally, staging can help address any layout or space utilisation concerns by showcasing proper furniture placement and demonstrating the full potential of each room.

6. Quality Property, Quality Tenant

Finding a suitable tenant, let alone a quality tenant for your rental property can sometimes prove to be a challenge. Investing in the quality and upkeep of a property can yield long-term benefits by appealing to individuals who value and appreciate the advantages offered by a superior property, therefore more inclined to prioritise maintaining an appealing home.

Is staging the entire home necessary?

There is no denying that staging offers a competitive edge in the real estate market. While staging the entire home draws a maximum impact, it is not always necessary or feasible. By considering your budget, property condition, target market, and time constraints, you can determine the most strategic approach to staging your home. Speak to us todetermine if home staging is the right choice for your specific needs or to discuss home staging tips and strategies.

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